BeachBum Blvd

I grew up in New Jersey,
yes at the Jersey Shore!! I spent my whole childhood on the boardwalk and at
the beach. Everything I did was outside and around some type of water so the
beach vibes run deep. I now live on the beautiful Emerald Coast with my husband
and our two kids. My kids are absolutely beach babies and I love it!! I wanted
to create a clothing line showing our love for the beach and just the happiness
that it brings.

I came up with the name
BeachBum Blvd because above my son's changing table was a sign I bought as part
of his decor that was an old license plate and said "Beach Bum Blvd"
on it. I stared at it every time I changed him. I was putting my son down for a
nap one day and out of nowhere I just realized I wanted to do something that
was mine and something I can do with our kids as they get older, where they can
help with the designs and put their own creative spin on things, so I decided I
wanted my own clothing brand. My mind filled with so many ideas and designs but
the first thing I landed on was the name BeachBum Blvd and I also grew up on Beach Blvd, so it just all came together.

I truly hope our brand brings
as much happiness to you as it does to us and I hope that every time you wear
our products you feel a little closer to the beach and part of our beach tribe 🤙